With millions of people around the world searching for beauty inspiration, every month, on Pinterest, the beauty category has become one of the largest on the platform. Related | Gen Z, Men, And Millennials, Drive Pinterest Growth Past 400M MAUs As beauty searches rise across the globe, and Pinterest becomes “more shoppable with a growing set of diverse content,” the platform has announced several updates to its skin tone ranges and the addition of new brands to virtually shop and try on lipsticks through AR Try on. Pinterest’s inclusive beauty results search feature – skin tone ranges – is now available not only in the U.S. but also in the UK, Canada, Ireland, Australia, and New Zealand. The feature’s design has now been improved to bring up options from search results, and the quality of the technology has also improved.

Advertisementsįurthermore, the number of beauty and fashion Pins where a skin tone can be identified has now quadrupled. Pinterest’s skin tone signal is now three times as likely to detect multiple skin tone ranges in its top search results, compared to the previous technology. Pinterest’s augmented reality technology allows for customization through skin tone ranges, and this is unique.

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